Allegro Ads: advertising costs and sales in one report

What changed?

A dedicated Allegro Ads report is now available in Ratings and analytics. Choose a date range, account, marketplace and currency to see Ads costs, confirmed ad-attributed sales, orders, offers and calculated metrics.

Benefit

You no longer need to match advertising costs with orders manually. An order with at least one line attributed to Ads by Allegro receives an Allegro Ads marker and can be filtered in the order list. The report also shows when its data is still preliminary.

How to use it

Open Ratings and analytics → Allegro Ads. Set the period and other filters, then review the KPIs, charts and tables. In Orders, choose Allegro Ads → Allegro Ads orders to see orders with confirmed ad attribution.

Important limitations

The report uses Allegro Ads billing and OMS order data; it does not connect to the Allegro advertising console or import its exports. Recent days, missing billing entries, unknown attribution and incomplete refund allocation can make results preliminary. Metrics are not full profit or a guaranteed ROAS, and currencies are not mixed.